Content pillars are the foundation to a clear content marketing strategy and this includes several steps.
- Define Your Business Goal
To achieve success with your content marketing plan, it is critical to understand your desired outcome, whether it be to build your brand from the ground up or to publicize your products.
There is a reason why consumers trust one brand over another. In order to gain the trust and respect of your desired demographic, your brand must be dependable and trustworthy. Brainstorm ideas for content that can establish your brand’s expertise and trustworthiness.
- Identify Relevant Content Formats
In order to remain relevant in your industry, it is important to understand the evolving needs of your target audience and identify which topics draw the most engagement. Content types can vary based on your expertise and niche market. Some common content formats include blog posts, infographics, case studies, tutorials, tools, resources , lists, testimonials etc.
Good competition is something to be excited about. Your business is relevant. Carefully analyze the content from your rivals to recognize what themes are being explored and assess the engagement level. Make a note of themes, format and engagement rate.
- Build Your Value Proposition
Understand your strengths and how you can use them to differentiate your business from the competitors. Your individual approach to problem-solving and your background can frequently offer a unique viewpoint and a unique selling point.
After taking these steps, craft 3 to 5 content pillars that strongly reflect your value offering and intended audience.