1. Leverage Your Network
Your network is truly your net-worth. Leverage your connections and let them know about your services. Reach out to other business owners who could be your strategic partners. Involve in your communities and volunteer. As a business owner your focus should on the following
- Provide value
- Build Connections
- Engage with your community
At the end of the day, you are talking to humans. Learn how to get the conversation of trust and ask people to refer to your services.
2.Get on Social Media /Networking Events
After you immediate network, the next step is pretty obvious. But how you use social media for lead generation depends on the type of services you offer and your customer persona. Based on where your customer personas hangout, you can follow and get in touch with potential customers. Before you reach out, research about them and customize your message. Focus on providing value and build a connection. Some tools that will help are:
- Facebook groups
- Meetup groups
3. Establish your Brand
Brand is simply what you do, who you are and what you care about. The colors, design comes next but your brand personality should reflect your values. The more credible you look, leads will favor you over your competitors. In an freelance business, credibility can come from the following:
- Build a Professional website- this can be as simple as a one page.
- Get a business card and always be ready to pitch yourself in any event
- Volunteer to speak at panels with your niche topic
- Set up a basic Google Business Page
- Based on your services, leverage tools such as Yelp, NextDoor, Thumbtack
Related : How to Write Website Content: 5 Tips from a Copywriter
4. Don’t be afraid of Cold Emails
Cold Emails have a very negative emotion to it. but if you take the time to understand your potential customers and what they care about, cold email can be transformed to a personalized connection. Not all emails will be responded but take the time to understand how to write an effective email with a clear structure. This takes practice when you are being genuine, magic can happen.
85% of small businesses use email marketing to get and retain customers.
5. Ask for Testimonials/ Review
Reviews are a big deal with freelancing. Every review or a testimonial counts. Offer value to your customers and don’t be afraid to ask for a review/ testimonial. Put them on your website/ social profiles. Ask your customers if they know any one else who may benefit from your service. Treat your customers with all the attention you have and you will reap the benefits for a long time